Fractional SEM Director
In my role as your Fractional Search Engine Marketing (SEM) Director, I typically work on a part-time contract basis for companies that don't require a full-time SEM marketing director.
Here Is How I Can Help
Strategy Development
I formulate comprehensive search engine marketing strategies aligned with your company's overall goals and objectives.
Campaign Management
I oversee the execution of search engine marketing campaigns, including pay-per-click (PPC) advertising, search engine optimization (SEO), and other tactics to drive traffic and conversions.
Performance Analysis
I analyze the performance of search engine marketing campaigns using relevant KPIs for your unique business. Based on this analysis, I'll guide your team to make data-driven decisions to optimize campaign performance.
Setting SEM Objectives and Goals
I help set clear objectives and goals for the team aligned with the company's overall marketing and business objectives. These goals could include increasing website traffic, improving conversion rates, or optimizing ad spend.
Team Structure and Roles
I help establish a clear team structure, defining roles and responsibilities for each team member based on their skills and expertise. This could include PPC specialists, SEO experts, analysts, and content creators.
Recruitment and Training
I help by recruiting new team members with the right skills and experience in SEM. I also provide training and mentorship to help team members develop their skills and stay updated with the latest trends and techniques in SEM.
Workflow Management
I develop and implement workflows and processes to streamline SEM operations, from keyword research and campaign setup to performance tracking and optimization. This ensures that tasks are completed efficiently and deadlines are met.
Resource Allocation
I help to allocate resources, including budget, time, and personnel, to different projects and campaigns based on priority and expected ROI. This ensures that resources are used effectively to achieve the best possible results.
Performance Monitoring and Feedback
I help to monitor the performance of the team and individual team members against established goals and KPIs. I provide constructive feedback and guidance to help team members improve their performance and achieve their targets.
Continuous Improvement
I encourage a culture of continuous improvement within the team, where team members are encouraged to experiment with new strategies, tools, and techniques to optimize SEM performance. I also stay updated with industry trends and best practices to ensure that the team remains competitive.